Primarily targeted to adults 40 and up, Winnipeg Classic RockFest is a festival that brings your back to your childhood. The expressions in this campaign work well to showcase traditional rock ‘n’ roll. The simple layout and grainy affect in the imagery scream old school rock.
The use of center alignment and crumpled paper fit the theme well as it represents the self-made advertising that most starter rock bands would have produced.
The use of red throughout the campaign is a staple colour of classic rock and Antique Olive for the typeface gives it a fun, inviting feel.